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Awareness: Awareness is the state of being conscious of something. More specifically, is the ability to directly know and perceive, to feel, or to be cognizant of events.
Awareness ribbon: Awareness ribbons are symbols meant to show support or raise consciousness for a cause. Different colours and patterns are associated with different issues.
Aware Records: Aware Records is an American record label. The label has had success with a range of artists, including John Mayer, Train, Five for Fighting, Mat Kearney, and Guster.